Facebook & Instagram app is installed on 98,389 active Shopify stores. It ranks #2 of 84 ads apps with 29.7% of category installs.
Active installs
98,389
Data as of 11 Nov 2026
Top country
United States
75.7% of Facebook & Instagram app stores
Category rank
#2
of 84 in Ads
Share of category
29.7%
Who installs Facebook & Instagram app
98,389 active stores · data as of 11 Nov 2026CountriesSkew versus all scanned stores
- India+0.7%
- Australia+0.3%
- Pakistan+0.2%
- Chile+0.1%
- Colombia+0.1%
- United States−1.8%
VerticalsSkew versus all scanned stores
- Apparel+3.1%
- Beauty & Fitness+0.7%
- Arts & Entertainment−0.4%
- Smoking & Vaping−0.5%
- Business & Industrial−0.9%
- Food & Drink−0.9%
Typical order valueSkew versus all scanned stores
- Under $25−0.2%
- $25–50−0.7%
- $50–100+0.6%
- $100–200+0.6%
- $1,000+−0.3%
Share of Ads installsSee the full Ads benchmark →
- Google & YouTube app34.3%
- Facebook & Instagram app29.7%
- Pinterest12.6%
- TikTok11.2%
- 80 others12.2%
Alternatives to Facebook & Instagram app
Ads apps that Facebook & Instagram app stores rarely run alongside it, compared with other stores using ads apps: stores pick one or the other.
Top apps in Ads
Ranked by active installs. A category can mix apps that do different jobs, so not all of these compete with Facebook & Instagram app.
| # | App | Active installs | Share | Rating |
|---|---|---|---|---|
| 1 |  Google & YouTube app | 113,423 | 34.3% | ★ 4.5 (5,607) |
| 2 | Facebook & Instagram app | 98,389 | 29.7% | ★ 3.9 (5,838) |
| 3 |  Pinterest | 41,597 | 12.6% | ★ 4.1 (1,706) |
| 4 |  TikTok | 37,041 | 11.2% | ★ 4.8 (15,983) |
| 5 |  Microsoft Channel | 9,157 | 2.77% | ★ 2.8 (338) |
| 6 |  ChatGPT Ads | 5,532 | 1.67% | – |
Often installed with Facebook & Instagram app
Apps that run on Facebook & Instagram app stores far more often than on the average Shopify store.
TikTokby TikTok Inc.★ 4.8 (15,983)33%of Facebook & Instagram app stores1.3× avg
AvantLinkby AvantLink★ 4.6 (23)1%of Facebook & Instagram app stores1.3× avg
Redditby Reddit★ 4.7 (23)Built for Shopify1%of Facebook & Instagram app stores1.3× avg
Mercado Pago Antifraude Plusby Mercado Pago★ 4.4 (55)1%of Facebook & Instagram app stores1.3× avg
ReelUpby ReelUp LTD.★ 4.9 (296)Built for Shopify1%of Facebook & Instagram app stores1.3× avg
BiteSpeedby BiteSpeed★ 4.6 (408)1%of Facebook & Instagram app stores1.4× avg
Stores using Facebook & Instagram app
98,389 stores run Facebook & Instagram app
Buy a list by store: domain, country, industry etc
Start freeHow we count installsInstalls are detected on live Shopify storefronts, each scanned weekly. A store counts as an active install if the app was detected on its most recent healthy scan.Read the methodology